ANUFOOD China 2017 fires up with strong industry collaboration and international support

The ANUFOOD China press conference was held on August 2, 2017 at the Kempinski Hotel in Lufthansa Center, Beijing. Exhibition organizers, partners, embassies and consulates and food industry organizations and the media were gathered together to share and discuss about the latest progress of the upcoming ANUFOOD China and industry trends.

The countdown is on for North China’s only food trade fair until its opening on August 30 at the China International Exhibition Center (New), Beijing, China, which will offer a myriad of innovative experience and promise to deliver a spectacular event.

ANUFOOD China 2017 will take up about 35,000 square meters of exhibition and activity space and host more than 700 exhibitors from  over 30 countries and regions. Besides strong international support from show regulars Russia, Turkey, Spain, Italy, Germany, Singapore, Argentina and Poland, exhibitors from countries like France and Australia exhibitors will also make their debut in this edition.

Not to be outdone, an exhibitor pavilion from Zhejiang province will take part for the first time, alongside contingents from Hebei and Shandong.

Visitors can expect an extensive breadth and depth of products and services on display, including categories with the strongest growth momentum in China such as dairy products, meat products, snack foods and confectionery as well as seafood, instant food, spices, food services, alcohol and juices.

As an integral part of a successful global network of food events by one of the world's leading trade fair organizers Koelnmesse, ANUFOOD China comprises four distinct product segments: sweets & snacks, dairy products, F&B services and gourmet products.

Being a multi-dimensional platform, this year’s enhanced conferences, business matching and culinary competition segments are also something to look out for apart from a comprehensive showcase.

The powerful line-up of conferences include the China International Meat Conference and the Congress of China Chamber of Imported Food, organized by China Chamber of Commerce for Foodstuffs and Native Produce (CFNA).

Besides gathering authoritative government agencies to examine industry policies and regulations, experts will also analyze market conditions and forecast trading trends, together with successful businesses to deep-dive into emerging market trends and distribution channels. Subsequently, foreign meat producers will get to network with meat product traders to discuss business.

Officials from foreign embassies in Beijing will be invited to promote their respective food industries at the Imported Food Sub-forum. The meeting will also talk about the latest industry data and challenges.

CFNA will also make use of the event to update attendees on its business-to-business import food service platform. A special segment analyzing and evaluating case studies of importing food products into China is expected to draw the strong interest of foreign food suppliers.

Finding the right customers in China is often the main concern of pavilion exhibitors from abroad. As such, a new business-matching system has been introduced, making it possible for exhibitors and visitors to search for target customers and chat with them online to schedule meetings in advance, enhancing value, participation experience and efficiency.

Founded in 2015, the Chinese Cuisine World Championship will stage a strong comeback this year. Lasting two days, 20 participating teams from various countries will engage in a fierce 6-course cook-off based on an appetizer, a hot soup, seafood entree, meat entree, main course and dessert.

Centering their creations on elements of Chinese cuisine, contestants are required to whip up fusion dishes which cater to consumers’ demands according to international competition rules and evaluation criteria. Results will be determined by a panel of judges certified by the World Association of Chefs Societies, or Worldchefs in short.

Collaborating for the first time with the China Hospitality Association, the Japanese Food & Beverage Industry Summit & The 1st Japanese Culinary Invitational Competition will be held concurrently with ANUFOOD China. International Japanese cuisine organizations, well-known Japanese cuisine experts and scholars and Japanese cuisine entrepreneurs will be invited to give keynote speeches and conduct exchange on the development of Japanese cuisine, the industry value chain, the Internet and talent cultivation in China.

Joining them are representatives from Japanese food enterprises, luxury star hotels, casual dining establishments, Japanese food delivery, kitchen equipment manufacturers, F&B industry bases, Japanese cuisine education and training institutions, industry investment institutions and industry associations from all over China.

The Italian Pasta Summit China Edition will also return in 2017 after its successful debut last year to feature 40 contestants from China who will vie for titles over the two-and-a-half day event. Two groups of judges from Italy and China – also certified by Worldchefs - will oversee the entire evaluation process.

And if this is not exciting enough, some 30 Italian celebrity chefs will also show off their culinary prowess which will be broadcasted online.

At the same time, German retail and wholesale giant Metro will present an all-new dining experience, combining four main themes: sight (cooking demonstrations), hearing (sharing session), taste (creative delicacies), and theory (business management advice), to showcase all-round professional F&B solutions for various canteen formats of different industries and a slew of Chinese restaurant formats across regional cuisines.

Through live demonstrations and exchange of experience by masters, experts and partners, hot-button issues, such as food safety, nutrition, cost control and innovation will be covered.

An expanded visitor promotion coverage will see more than 200,000 buyers from North China spanning retail, F&B, distribution and e-commerce sectors to be invited to attend the event.

A series of promotional activities was launched in eight major domestic food-importing cities (Zhengzhou, Xi’an, Shenyang, Dalian, Jinan, Qingdao, Shijiazhuang and Tianjin) from June 27 to July 19 with the presence of local food importers, distributors as well as representatives from the F&B and hospitality industries, major malls and supermarkets and media to discuss industry trends, and share updates on ANUFOOD China.

ANUFOOD China 2017 is poised to receive over 100 journalists to cover the event.

To learn more about ANUFOOD China, please visit www.anufoodchina.com.

###

About the Organizers
Koelnmesse - Global Competence in Food: Koelnmesse is the leading trade fair organizer in the food industry and related sectors. Trade fairs such, as the Anuga, the ISM and Anuga Food Tec are established world leaders. Koelnmesse not only organizes food trade fairs in Cologne, Germany, but also in further growth markets around the globe, including Brazil, China, India, Japan, Thailand and the United Arab Emirates. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. ANUFOOD China – powered by Anuga is a strong member of this successful trade fair family.
www.koelnmesse.com
www.global-competence.net/food/

The China Chamber of Commerce of Foodstuffs and Native Produce (CFNA) represents 6,000 members and has strong influence in China’s food industry. Members include local manufacturers, as well as importers, agents and distributors of imported food. CFNA is the authoritative voice in China in regard to food industry information and regulations.
www.cccfna.org.cn

The China Cuisine Association (CCA), a national guild of catering industry, is officially authorized by the Ministry of Civil Affairs of the PRC and established in 1987. CCA is voluntarily formed by groups and individuals engaged in the catering industry, education and research. Supported by the Government, members and F&B associations of the respective provinces, CCA has been actively serving the industry, enterprises, societies as well as individuals since its inception. CCA has made great contributions to the promotion of Chinese cuisine in the areas of event organization, industrial discipline, resource integration, organizational rights, business coordination, international exchange and talent cultivation.
www.ccas.cn

The China Hospitality Association is a national first class association authorized by the Ministry of Civil Administration of the People's Republic of China. Established in 1994, we are a premier organization that represents nationwide hotel, lodging, restaurants and catering services. Our highly dedicated professionals are ready to serve the hotel industry by focusing on hotel/restaurant retrofits and brand image improvement to our members. The association successfully organized various projects, such as Chinese gourmet festival, China Green hotel, Hotel professional manager, Nationwide Hospitality Skill Competition, Green Hotel Exhibition, and Hotel Industry Conference. We provide an array of diverse services to the hospitality industry which can be categorized into five areas.
www.chinahotel.org.cn


Koelnmesse’s Food Event Calendar (Aug – Dec 2017):
World of Food India
Mumbai, India: 2017.09.14-2017.09.16

yummex Middle East
Dubai, UAE: 2017.09.18-2017.09.20

Anuga
Cologne, Germany: 2017.10.7-2017.10.11

Notes:
ANUFOOD China image gallery: /Item/Show.asp?m=1&d=2627
More press releases:
/Item/Show.asp?m=1&d=2679
Should you wish to publish this press release, please send us a sample.