Final countdown to opening of North China’s only food trade event

Excitement within the food industry is running high as North China’s only food trade fair is due to open its doors in less than a week’s time at the New China International Exhibition Center in Beijing.

ANUFOOD China 2017 will take up over 35,000 square meters of exhibition and activity space and host more than 700 exhibitors from 30 countries and regions.

As the largest country contingent from Europe, the German pavilion will showcase renowned local beer, milk and pastries, while its Korean counterparts – the biggest international pavilion at the event – prepare to win over buyers with their alcoholic beverages, frozen food, fruits and vegetables and snacks.

Joining them are exhibitors from Poland, Turkey, France, Italy, Argentina, Russia and Kazakhstan. Manufacturers from Singapore, France, Australia and the United States will also make their debut in this edition under their respective country pavilions.

In terms of domestic exhibitors, this year’s event will usher in more high-quality suppliers. In addition to strong participation from the Hebei and Shandong pavilions respectively, the Zhejiang pavilion will also make its foray.

Over the three-day exhibition period, an extensive breadth and depth of products and services will be on display, including categories with the strongest growth momentum in China such as meat products, snack foods and confectionery as well as seafood, instant food, spices, food services, alcohol and juices.

This year's online pre-registration system and QR code scanning with ANUFOOD China’s official WeChat platform aim to significantly enhance the participation experience of visitors by fast tracking admission to the event.

Being a multi-dimensional platform, this year’s enhanced conferences, business matching and culinary competition segments are also something to look out for apart from a comprehensive showcase.

The powerful line-up of conferences include the China International Meat Conference and the Imported Food Sub-forum organized by CFNA.

Besides gathering authoritative government agencies to examine industry policies and regulations, experts will also analyze market conditions and forecast trading trends, together with successful businesses to deep-dive into emerging market trends and distribution channels. Subsequently, foreign meat producers will get to network with meat product traders.

Officials from foreign embassies in Beijing will be invited to promote their respective food industries at the Imported Food Sub-forum. The meeting will also talk about the latest industry data and challenges.

In addition, CFNA will make use of the event to update attendees on its business-to-business import food service platform. A special segment analyzing and evaluating case studies of importing food products into China is expected to draw the strong interest of foreign food suppliers.

As an integral part of the services provided to international pavilion exhibitors, a new business-matching system has been introduced, making it possible for exhibitors and visitors to cut through the clutter, search for target customers and chat with them online to schedule meetings in advance, enhancing value, participation experience and efficiency. Exhibitors can expect to meet with numerous buyer delegations over various one-on-one sessions.

Founded in 2015, the Chinese Cuisine World Championship will stage a strong comeback this year. Lasting two days, 19 participating teams from Japan, Mongolia, Malaysia, Mainland China, Taiwan and Hong Kong will engage in a fierce 6-course cook-off based on an appetizer, a hot soup, seafood entree, meat entree, main course and dessert.

Centering their creations on elements of Chinese cuisine, contestants are required to whip up fusion dishes, which cater to consumers’ demands according to international competition rules and evaluation criteria. Results will be determined by a panel of 40 judges certified by the World Association of Chefs Societies, or World chefs in short, hailing from all over Asia and the Pacific.

Collaborating for the first time with the China Hospitality Association, the Japanese Food & Beverage Industry Summit & the 1st Japanese Culinary Invitational Competition will be held concurrently with ANUFOOD China.

Slated to open with the traditional Japanese Kagami biraki ceremony – literally meaning “opening the mirror”, involving the breaking of the lid of a barrel of sealed sake usually during special occasions, the inaugural competition will feature 30 individuals and 5 teams.

Tomizawa hiroyichi, royal chef for the Japanese emperor, will serve as one of the heavyweight judges. Contestants have been subjected to an equally stringent selection process with EDOMAE Head chef Fuhuan Chang competing in the individuals segment, elevating the event to an unprecedented level.

Subsequently, the Japanese Food & Beverage Industry Summit will take place with international Japanese cuisine organizations, well-known Japanese cuisine experts and scholars and Japanese cuisine entrepreneurs gathering to give keynote speeches and conduct exchange on the development of Japanese cuisine in China, the industry value chain, the Internet and talent cultivation.

The Italian Pasta Summit China Edition will also return in 2017 after its successful debut last year to feature 40 contestants from China who will vie for titles over the two-and-a-half day event. Two groups of judges from Italy and China – also certified by World chefs - will oversee the entire evaluation process.

Adding to the buzz, some 30 Italian celebrity chefs will also show off their culinary prowess, which will be broadcast ‘live’.

At the same time, German retail and wholesale giant Metro will present an all-new dining experience, through four aspects: cooking demonstrations, sharing sessions, creative delicacies, and imparting business management advice, to showcase all-round professional F&B solutions for various canteen formats of different industries and a slew of Chinese restaurant formats across regional cuisines.

Through education and interaction, Metro trainers will join also hands with customer chefs to demonstrate a myriad of F&B solutions and address hot-button issues in its 300-square meter showcase area.

ANUFOOD China 2017 is poised to receive over 100 journalists to cover the event.

To learn more about ANUFOOD China, visit


About the Organizers
Koelnmesse - Global Competence in Food: Koelnmesse is the leading trade fair organizer in the food industry and related sectors. Trade fairs such, as the Anuga, the ISM and Anuga Food Tec are established world leaders. Koelnmesse not only organizes food trade fairs in Cologne, Germany, but also in further growth markets around the globe, including Brazil, China, India, Japan, Thailand and the United Arab Emirates. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. ANUFOOD China – powered by Anuga is a strong member of this successful trade fair family.

The China Chamber of Commerce of Foodstuffs and Native Produce (CFNA) represents 6,000 members and has strong influence in China’s food industry. Members include local manufacturers, as well as importers, agents and distributors of imported food. CFNA is the authoritative voice in China in regard to food industry information and regulations.

The China Cuisine Association (CCA), a national guild of catering industry, is officially authorized by the Ministry of Civil Affairs of the PRC and established in 1987. CCA is voluntarily formed by groups and individuals engaged in the catering industry, education and research. Supported by the Government, members and F&B associations of the respective provinces, CCA has been actively serving the industry, enterprises, societies as well as individuals since its inception. CCA has made great contributions to the promotion of Chinese cuisine in the areas of event organization, industrial discipline, resource integration, organizational rights, business coordination, international exchange and talent cultivation.

The China Hospitality Association is a national organization, serving restaurants, F&B enterprises, and related entrepreneurs, organizations and individuals in China. At present, there are nearly 10,000 individual and group members. It provides the latest domestic and international industry news through its newsletters, magazines and website. It also helps enterprises and individuals seek development and growth opportunities through offering various training courses, seminars, forums and academic seminars, and promotes industry exchange through numerous platforms. The association is commissioned by the Chinese government to organize a variety of thematic research projects, develop relevant standards, and undertake assessments and certification works to lay a strong foundation for enterprises through enhancing their image and brand.

Koelnmesse’s Food Event Calendar (Aug – Dec 2017):
World of Food India
Mumbai, India: 2017.09.14-2017.09.16

yummex Middle East
Dubai, UAE: 2017.09.18-2017.09.20

Cologne, Germany: 2017.10.7-2017.10.11

ANUFOOD China image gallery: /Item/Show.asp?m=1&d=2627

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